Specialty Publications Advertising

Image Advertising in specialty publications reaches your market—an audience that is upscale, educated, and loyal!

Upscale . . .

The specialty publications represented by ArtWork Advertising reach an educated, upwardly-mobile audience—all potential customers for your business, with the discretionary income to buy your products or services. ArtWork Advertising provides your company with advertising in these publications that target an upscale market.

Educated . . .

This target market is difficult to reach through traditional mass media. Being well-educated, they obtain most of their information and opinions from print. Arts patrons and educated individuals value print because they are readers. Readers lavish more time and enthusiasm on print advertising because they find the medium to be far more reponsive to their needs and interests than television. In fact, 63% of all men and 64% of all women believe print is the medium that best fits their personal needs, while only 29% of men and 28% of women feel that way about television.

• Educated readers actively seek out print advertising, just as they often zap television advertising.
  *Source: "A Study of Media Involvement," conducted by Audits & Surveys, Inc., for Magazine Publishers of America, 1986. "Survey of Adults and Markets of Affluence," Mendelsohn Media Research, Inc., 1990.

Loyal . . .

Arts audiences are loyal. They know what they like and will stay with it. Regular subscribers renew repeatedly, and can become your faithful patrons when they associate your business with the arts, establishing "top of mind" awareness for your business.

ArtWork Advertising Provides Print Advertising Opportunities for Business

ArtWork Advertising Provides print advertising opportunities. Today's business works with advertising professionals to develop strategies focusing on smaller and smaller niches, because mass media advertising is becoming increasingly less cost-effective. No medium gives you as much control and precision as print. Arts-related publications—concert and show programs, as well as specialty magazines—target very specific market niches. For specific advertising opportunities, scroll down.

Specialty Print Products Now Available.

For Advertising Rates, Call 505/ 286-4368 or send E-mail to spalding@earthlink.net

Native Peoples Magazine

Native Peoples is the largest, most targeted magazine devoted solely to Native American arts and culture in the world. With unique museum affiliatinos, subscribers, retail and newsstand distribution, we offer you an opportunity to reach a targeted audience that is keenly interested in Native American contemporary art, artifacts, history and culture. We have a strong circulation of 50,000 paid per issue. Bonus circulation at many of the largest Indian Art Markets, including the Santa Fe Indian Market and Heard Museum Indian Market. With a 3.5 pass along rate, you have an audience of over 175,000 readers per issue. Call us to have a media kit mailed to you.

Target: Native Americans (20%)and lovers of Native Culture (80%)/4C, BW (national distribution), published bi-monthly.
Account Exec: Julian Spalding, 505-286-4368. Email or call for media kit.
Visit website: www.nativepeoples.com